roup BOUSSARSAR engages in various activities while pursuing a policy of investment based on an increased rationality.
The establishment of the ten hotel units of the group, amounting to 2368 beds, goes in line with the horizontal integration of activity, a strategy which echoes an invitation for travel and concentrates on customer satisfaction.
A close look at the Golden Yasmin Hotels reveals the group’s philosophy: to work better and more and to pursue a policy of investment based on increased rationality in the midst of regional development.
The chain emphasises a high level of professionalism and personally attentive services within all hotels thus attracting and indeed guaranteeing quality branded holidays.
Investing in the good direction, such is the prevalence of a group in continuous thrive to progress while placing the customer’s needs in the centre of its strategy of growth and its synergy to ensure professional and personally attentive services in conformity with the international standards and in line with the demands of current development.
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Mr. Adel Boussarsar
President of the group
The achievements of the group further enhance the product and I hope to see all units fulfilling their role on the Mediterranean ‘tourist chess-board’ as they all have the necessary human and material assets to reach the goal. There’s nothing to stop them from progressing and everything to stimulate them. Thus all hopes are placed to go until the end in order to achieve the set objectives and to move forward towards continuous improvement.
Such is the quality of the fruit, which has agreeably kept the promise of the dream.
A dream promised – A dream kept
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